Our services

Software built around how you actually run your business.

Custom-coded financial systems — scoped to your workflow, not pulled from a template library.

What we build

7 services. One studio.

Custom-coded financial systems — built around your workflow, not a template.

01 / Servicefrom $2,500

Custom Websites & Portals

Client-facing platforms built from scratch. Not a marketing brochure, not a LenderHomePage template — a system that captures leads, signals credibility, and feeds directly into your pipeline.

sonje.net / custom-websites-portals
summit-insurance.com / quote
◆ Summit Insurance

Protect what matters in 5 minutes.

Get a custom quote in 60 seconds.

12,400 policies protected · 2025
Get a quote

Coverage

$500K · Home

Email

a.thompson@gmail|

Get my quote →
✓ Quote ready
02 / Servicefrom $3,000

Custom CRM

Pipeline and operations software built around your specific workflow — from lead intake through close, renewal, and post-deal follow-up. The CRM that finally matches how you actually work.

sonje.net / custom-crm
pipeline · this week
$1.94M
New
2
$420KDay 1
M. ChenRefi
$315KDay 2
S. ParkHELOC
Underwriting
2
$680KDay 4
J. RodriguezPurchase
Approved
2
$525KDay 9
A. ThompsonRefi
$525KDay 9
A. ThompsonRefi
live · auto-routing
4 deals
03 / Servicefrom $1,500

AI Chatbot

Lead automation that qualifies, captures, and routes prospects 24/7. So you respond first, every time, without a human lifting a finger.

sonje.net / ai-chatbot
S
Sonje Bot
live

Hi 👋 Looking to refi or purchase?

Refi · $400K @ 6.5%

Got it. Current rate today is 5.875% — want me to lock it in?

Yes please

Routing you to Maria, refi specialist…

qualifying 24/7
12 leads today
04 / Servicefrom $1,800

Lead & Follow-Up Systems

Automated pipeline and retention infrastructure across email and SMS. Captures new leads, nurtures cold ones, re-engages past clients, and surfaces upsell opportunities — without manual work.

sonje.net / lead-follow-up-systems
Renewal sequence
Pre-expiry
−90dEmail

Renewal heads-up

−60dEmail

Coverage review

−30dSMS

Rate-lock reminder

−7dCall

Personal touch

412 renewing
92% retained
05 / Servicefrom $4,000

Internal Staff Portal

Internal operations software that centralizes tasks, documents, and workflows for your team. One purpose-built system instead of seven scattered tools.

sonje.net / internal-staff-portal
Lender OpsQ2 · 2026
live

Active deals

23+2 wk

Capital deployed

$14.7M▲ 8.2%

Avg LTV

67%/ 75 cap

Capital · 90d

▲ 18%

Upcoming draws · this week

$1.32M
Tue12 Oak St · Phase 2
$420K
ThuMarigold Lofts
$180K
FriHeights Project
$720K
06 / Servicefrom $800

Tools & Calculators

Interactive lead-generation tools embedded in your platform. Calculators, quote engines, and comparison tools that educate prospects and convert them into qualified applications.

sonje.net / tools-calculators
Deal CalculatorHard money
Purchase price$245,000

ARV

$385K

Rehab

$42K

Loan-to-ARV

✓ Greenlight
65%/ 70 cap
Profit potential$98,000
07 / Servicefrom $5,000

Custom Mobile App

Branded native apps for your clients and team. Status tracking, document uploads, push notifications, pipeline management — everything they need in one place.

sonje.net / custom-mobile-app
9:41
PF

Precise Funding

Client Portal

Loan StatusIn review
Applied
Docs
Review
Approved
Funded

$425,000

30yr fixed · 6.125%

Est. close

May 14

Documents3 / 4
W-2 (2025)
Bank statements
ID verification
Pay stubs (2 mo)needed
Home
Docs
Chat
More
PF
Precise Fundingnow

Your appraisal is complete — review ready ✓

Pricing that pays for itself.

One closed loan. One retained insurance client. One bridge loan that didn't fall through. Most of our projects pay for themselves inside the first deal — and keep paying back every month after.

We'll scope it together on a 20-minute call.

FAQ

Common questions.

Most projects run 4-8 weeks depending on scope. A marketing website is typically 4-6 weeks. A full website + CRM package runs 6-8 weeks. Larger systems with custom integrations and compliance work can run 8-16 weeks. You will get an exact timeline in your proposal.

Never. Every project is custom-coded from scratch using Next.js, React, Tailwind, and TypeScript. No WordPress, no Wix, no LenderHomePage, no Lenderd, no off-the-shelf CRMs with your logo dropped on top.

Just 20 minutes for a discovery call. We handle everything from there. Once we are scoped, we will ask for your branding assets, content preferences, and access to any existing tools.

Financial services exclusively. Mortgage brokers and lenders, insurance agencies, private lenders and real estate investors, and fintech founders. Mortgage is our anchor — it is where we have the deepest proof points and where we know LenderHomePage, ARIVE, and the rest of the stack cold. That focus is what makes us better than generalist agencies.

Every project includes 30 days of post-launch support — bug fixes, content tweaks, and performance monitoring. After that, monthly maintenance plans are available for ongoing updates and new features.

Yes. We work with most LOS, AMS, CRM, and core banking systems — ARIVE, Encompass, HubSpot, Salesforce, Plaid, Stripe, Dwolla, and more. We can also build custom integrations. We will discuss your stack on the discovery call.

Yes. After the 30-day support period, we offer monthly maintenance plans for updates, new features, and technical support. Most clients keep us on retainer because the system keeps evolving.

Standard is 50% upfront, 50% at launch. For larger projects, we can break it into 3 milestones. We are flexible — we will work out what makes sense for your project on the call.

Not sure what you need? Let's scope it together.

20 minutes. No pitch. Just a conversation about your business, your gaps, and whether we're the right fit.

Sonje

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